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Social Media Simplified: For Busy Business Owners


We get it – you're on a mission to scale your business, but the whole social media scene can feel like a giant, confusing puzzle. Fear not, because we're here to break it down for you in simple, actionable steps. So grab your coffee (or tea) and let's dive into when to post, what to post, and how to choose the right platforms.

1. When to Post: Timing is Everything

Ever wondered when your social media posts will get the most attention? Well, it varies a bit by platform, but here's a general guideline:

  • Facebook: Aim for mid-week between 1 PM and 3 PM.

  • Instagram: Try posting in the early afternoon or evenings, around 2 PM to 3 PM and 8 PM to 9 PM.

  • Twitter: Go for weekdays around 9 AM to 11 AM.

  • LinkedIn: Weekdays during business hours, particularly around lunchtime.

But here's the secret sauce: your audience might have its own schedule. Check your analytics to see when your followers are most active. Got international followers? Time your posts to reach them during their waking hours.

2. What to Post: Mix It Up

Now, let's talk content. Your social media feed is like a buffet, and variety is the spice of life. Here are some content ideas:

  • Educational Posts: Share industry insights or tips related to your business.

  • Behind-the-Scenes: Show the human side of your business, from team photos to office shenanigans.

  • User-Generated Content: Repost content from happy customers or clients.

  • Promotions and Deals: Everyone loves a good discount or offer.

  • Stories and Polls: Engage your audience with interactive content.

  • Videos: They're the kings of social media – go live or share pre-recorded videos.

Remember, it's not just about selling; it's about building a relationship with your audience.

3. Which Platforms Are Best: Quality over Quantity

You might be tempted to jump on every social media platform out there, but hold your horses. Here's a smarter approach:

  • Know Your Audience: Where are your ideal customers hanging out? If you're not sure, ask them.

  • Focus on Quality: It's better to master one or two platforms than be mediocre on all of them.

  • Check Your Competitors: What's working for your competitors? Don't copy them, but take inspiration.

Start small and build your presence. If you're a visual business, Instagram and Pinterest might be your jam. B2B? LinkedIn is the place to be. Keep an eye on your analytics to see which platforms are delivering the most value.

And if you're feeling overwhelmed or just need some personalized guidance, don't hesitate to reach out to us at strategiccardinalmarketing@gmail.com. We're here to help you navigate the social media jungle and create a strategy that works for your business.

Keep It Simple and Stay Consistent

Scaling your business through social media doesn't have to be a daunting task. Stick to a posting schedule, mix up your content, and choose the platforms that align with your audience. Most importantly, have fun with it! Social media is your playground to showcase your business's personality and connect with your audience. Now, go out there and start making waves on social media!

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